Marketing Communication Plan Essay Example | Topics and Well Written Essays - 2000 words

Marketing Communication Plan - Essay Example This is because IMC is an indispensable tool that will link the marketing tools of Pure-Body business venture to attain its targets and objectives. This is in recognition that IMC creates a competitive advantage in the market while receiving huge economic boost to increase profits and sales (Pelsmacker & Kitchen, 2004:113). Moreover, Integrated Market Communication makes a strong tie between business ventures and customers for long-term success of companies. Integrated Marketing Communication plan embraces for stages such as horizontal integration, internal/external integration, and financial integration. Horizontal integration is a communication that promotes co-operation with manufacturing and operational departments for the companies to fulfil its objectives (Varey, 2002:127). In this case, the management of Pure-Body business will use corporate-level to identify industries in which their company should compete in to maximise its long-term profitability. Pure-Body aims to embrace horizontal integration to consolidating the activities of the various departments for its wholesale success. Through horizontal integration, Pure- body business will reduce the cost structure, increases service differentiation, and replication of business model. In addition, it will reduce rivalry within the industry, and increases bargaining power over supplies and purchasers. Pure-Body business aspires to enjoy the benefits of horizontal integration. These include lowering a business cost structure because it increases economies of scale. The operational departments provide important business advice to the manufacturing department to reduce cost structure (Stephenson & Thurman, 2007:239). For instance, the operational departments can advise the manufacturing department to dispose a faulty machine that is inefficient. This enables the manufacturing department to acquire a new machine that is efficient. Therefore, the manufacturing department cuts down the cost of the structure. Hor izontal integration helps to reduce the duplication of resources between two companies. The manufacturing department together with other departments achieve this endeavour by eliminating the need for two separate sales forces or corporate head offices. Horizontal integration augments product differentiation, which increases profitability. This is because horizontal communication provides the manufacturing department with innovative ideas to manufacture consumer products or give essential services. Horizontal integration encourages companies to merger. This increases differentiation thereby it allowing a company to combine the products lines or services of merged companies for customer satisfaction (Smith & Taylor, 2004:12). The Integrated market communication at Pure-Body will endeavour to conduct several marketing research techniques to ascertain the level of curiosity of satisfaction and among potential customers. Pure-Body will employ online surveys, blogs, and social media such as twitter and facebook for the users to enter into discussions. The company intends to use mass media to popularise itself after it achieves financial stability. Mostly the company will concentrate on online advertising, social networks, and communication through newspapers, and surveys. Online Advertising Pure-Body business recognises the benefits of employing online advertisement to create awareness of their services. Online advertisement

Counselling Essay Example | Topics and Well Written Essays - 2500 words

Counselling - Essay Example This approach is not a formal exalted theory, but as the name says, a different approach that has proved to be useful and more effective. It honours the need to talk, communicate and understand self of the individual in need of therapy and stands on the basis that individual's need is more important than that of the counsellor, because counsellor, after all, is a mere supporter, or a prop up, and not the main hero of the drama. It establishes the human trust in basic values, principles and desire to improve in harmony with the rest of the world. "Rogers is holistic in his thinking, tending to look at the complete organism in order to understand and explain behaviour. He believes that humans are innately good and that they are growth orientated. Phenomenological understands individual perception of reality. Determinism, cause and effect relationships in having freedom, the organism has an actualising tendency" This approach depends on the assumption that given the proper circumstances and understanding, a person is capable of finding solutions for his inner problems and nothing could be a longer lasting cure. The main theory under which the Person centred counselling works is that the patient is fully capable of handling his problems and monitoring his future growth. It believes that the main authority here is not the psychologist, but the patient himself and counselling goes on according to the patient's observations about himself. It believes that all people might not have had a highly favourable condition to develop, grow and manage their lives and might feel stifled, or might have developed a very difficult, punishing self identity that might not be easy to maintain at all times and under all circumstances. When personal experiences are not conducive with the self identity of the person, psychological problems occur because the individual is unable to cope with the experiences and sti ll maintain the personal identity to which he has become accustomed to, or of which he had a certain self confidence and pride. The self-concept of the person clashes with the experiences he is going through and this might make the self-worth plummet down in his opinion and acceptance might become difficult. His judgement of his self-worth gets shaken because he cannot feel comfortable with it any more, as its fundamental base has not been firm recently. Explaining his Theory of Personality, Carl Rogers says: "In endeavouring to order our perceptions of the individual as he appears in therapy, a theory of the development of personality, and of the dynamics of behaviour, has been constructed," (Kirschenbaum and Henderson, 1990. p.244). The essence of person centred counselling is the meeting and understanding between counsellor and his patient. Undoubtedly, it is very hard to establish a complete and unquestionable understanding and this is considered to be one of the most difficult types of counselling, but with perhaps the best results. It forces the counsellor to be authentic, supportive, empathic and mainly non-judgemental. It has three core conditions that would contribute a lot to the therapeutic change: 1. Unconditional positive regard. 2. Empathic Understanding. 3. Congruence. With

The American Abolitionist Movement and contacts with the Caribbean Annotated Bibliography

The American Abolitionist Movement and contacts with the Caribbean - Annotated Bibliography Example The female slaves are used as sex slaves by their masters and sons (and in instances where pregnancy arose, for example, the slave would be murdered, exiled or coerced into potentially lethal abortions) while black males in some households were castrated. Children born to slaves would automatically become the masters’ slaves. However, as these and other cruelties unfold, the times also witness a steady proliferation of strong Christians such as the Quakers with strong values of morality and equality for all men. At the same time, there is increasing self-awareness and acceptance amongst slaves that causes them to be desirous of fleeing from their masters’ chains. Education also plays an important role in transforming people’s values and thinking (Menard, 602). These Christian and human rights groups begin to speak out against slavery as a global onslaught on this injustice escalates to apocalyptic measures. Religion (Christianity) and morality was the stimulating factor (motivation) in the fight and abolition of slavery in the United States. The abolitionist movement in the United States is the founding step for the country in its journey towards what it embodies now – the land of the free where all men (citizens) are equal regardless of race, color, religion or national origin and c an all dream in the same measure (like Martin Luther’s dream of a black president, for instance). Abolitionism is the doctrine that slavery must be ended. Spain was among the first nations to abolish slavery in 1541 and the Somerset case in England that led to the emancipation of a slave initiated the movement to see that slavery in England was abolished. In 1789, France abolished slavery but slavery was later restored by Napoleon. Slavery in the United States began in Virginia’s Jamestown in North America. The first ship from America (called Desire) set out from Massachusetts in what started the slave trade from Africa to Britain’s American colonies. The

Tourism Development Essay Example | Topics and Well Written Essays - 2000 words

Tourism Development - Essay Example Different languages are spoken. Municipalities also register an inevitable growth and they have to provide transportable roads lighting the roads, similarly and should be committed to provide amenities of international standard to tourism and also for its sustenance. Keeping this aspect in mind the government has to take care of the tourism activities and support all the states of the country. The role of the government is very vast in the case of the tourism since no other private or the third part has the rights or the authority to involve itself into the tourism. Tourism can be developed only when government takes care of the national heritage and the tourist spots. The tourists who visit the country will have faith and will come again only when government takes care of the tourists. Tourism is actually a bilateral and diplomatic relationship between the countries. Tourism can bring success and good future to the country and the role of the government is extensively needed both by the tourists and the people depending on tourists. Large number of tourists bring large foreign currency to the country and there by leveling the import and export. Tourism represents a single economy. Because of tourism there is conspicuous change with the social life industries. One shall meat and come across different rest of different nationals represent at one place. Different sets of different nationals represent diversified cultures; different languages are spoken at one and the same place, and at one and the same time. They come to know each other from a closer proximity. The intimacies develop; relationships pave way for greater understanding. The social pavilion of life is set to rolling. Broader outlook develop into more knowledgeable and understanding environment. There will be a great impact on the urban sociology patterns of life. This can be done only when the government initiates the tourism and takes complete responsibility and responsibility. The world becomes a small place respectively inevitable economical growth, a pleasant knowledge based environment. The world is no bigger, thoughts of seeing the world; the globe on a huge unknown has become so small so much can be felt immensely. T third world, joyous frivolous, sensible, knowledgeable, cultured by urban socialites will cherish. The development may fold big colonies. A lot of big industries and big companies will enter into the market to cater to the needs of the conglomeration. The development shall develop many folds. The economy of the country, government organizations and private sectors will make a rudimental change. Mainly the cities will develop into a small globe with multi faced development in industries and corporate. May be the chief architect of the tourism is to take enormous pairs to create and design the super structure of the third world. Tourism has its own effects on every aspects of technology. Tourism has changed the way urban socialist use to link and express their thoughts. Of course wealth is also acting as a catalyst for the change in the thinking and living of the urban

The impacts in Canada of the collapse of the financial markets Essay

The impacts in Canada of the collapse of the financial markets - Essay Example Bank analysts forecasted that the federal government may encounter a budget deficit of $40 billion for 2009 (Annis, 2009). Among the first institutions to fall is Nortel Networks, a century-old telecommunications company. However, Nortel’s problems are not caused by the crisis alone; since 2001 the firm had become prone to market weakness when it bought two companies for $ 15 billion just before the Internet crash in the US market. The company’s recovery after that was cut short, this time by an accounting scandal for which then CEO Frank Dunn was fired and seven corporate officers charged with massive accounting fraud (Duffy & Greene, 2009; Brieger, 2007). As a result of the collapse of Nortel, it filed for bankruptcy protection from creditors in January 2009; unfortunately, it also stopped paying severance, transition allowances, deferred wages and pensions to its former employees and retirees. This has brought untold suffering to many of these who have no other source of income. Despite its problems, I believe the Canadian government did not bail out Nortel because of the financial recklessness of the company officials in embarking on a massive acquisition program in the high-tech boom for which it incurred a high amount of debt. But more than this, it is likely due to the accounting fraud that company officials committed in 2004, to the disadvantage of corporate operations. A timeline diagram shows the facts about Nortel: Many causes have contributed to the US financial crisis, all traceable to the failure of regulatory procedures applied to banks and financial institutions. Firstly, the Basel II Accord provisions ensuring the financial safety of banks were circumvented by cosmetic financial reporting (Jones, 2000), although regulators would have been able to detect these violations had they been more vigilant.

Literature review ( Dehydration associated with the use of diuretics) Research Paper

Literature review ( Dehydration associated with the use of diuretics) - Research Paper Example In spite of having a related African heritage, the citizens of African nationality who live in the West Indies and Africa have lesser rates of hypertension than do African Americans. This means that researches into how diuretics affect African Americans are vital in establishing if the rate of mortality due to hypertension in this ethnic group can be checked. Past researches have indicated that there is a higher incidence of hypertension in African Americans than among Whites. One of the major reasons for this has been given as the higher rate of cardiovascular sicknesses among African Americans. The long list of supposed causes for this frequency suggests that the genuine reasons are still unidentified (Sacks and Campos 2010). Biological disparities in the systems concerned in the environment or blood pressure control, as well as the lifestyle habits of African Americans are viewed as being among the probable causes of high blood pressure. The greater frequency of hypertension in African Americans living in the United States and not Africa seem to indicate that behavioral as well as environmental characteristics can also be considered as reasons for the heightened rates of hypertension among African Americans (Sacks and Campos 2010). They could also imply that there are mechanisms that increase the blood pressure in African Americans th at are dormant in the Africans that reside in Africa. Disparities in the individual experiences of the environment between Caucasian and African Americans have also been given as a reason for the difference in the experience of hypertension. Aspects like dietary habits, socioeconomic status, stress, existence of social networks, and health behaviors are also believed to influence the prevalence of hypertension. Among the outcomes of differential nutritional habits, surplus adiposity surfaces as a natural candidate to clarify the higher frequency of hypertension among African Americans, who have a 51%

War and the Soul Essay Example for Free

War and the Soul Essay Today, the depiction of war is becoming more vivid and realistic. Audiences are more critical of how a move catches the actual events that transpired and of how they can relate to the emotions in the movie. The movies â€Å"Saving Private Ryan† and â€Å"We Were Soldiers† are two of the most popular modern day films with the subject of two different wars, World War II and Vietnam War respectively. They have similarities in many aspects However, they have even more differences. They have completely different themes, and completely different objectives. This paper explores on how these two films are alike and how they differ. When Duty Calls: A Comparative Film Review There has been much development in the movie industry since the onset of computer graphic imaging. This technology has enabled producers to depict subjects that were considered impossible. Today, humans are capable of transcending limitations on time and cultural differences. They can reenact historical events, reconstruct buildings, and recreate natural sceneries. Equipped with a blue screen, computers, and actors, an entire war can commence right before an audience. With both simple and complicated movie techniques, anything is accomplished. The movies â€Å"Saving Private Ryan† and â€Å"We Were Soldiers† share a common subject – and this is war. This topic has interested the curiosity of millions of viewers since time immemorial, as those who have witnessed it want to confirm the events and those who did not wish to learn the events. Both tackled common themes and presented different angles of a war. They share many similarities and possess many differences. But there is one significant aspect that both these movies have successfully translated. This is the price that war claims to those it chooses to affect (Spielberg, 1998; Wallace, 2002). Both stories of these masterpieces were derived from two of the most engaging events in the history of mankind. Saving Private Ryan was based on the life of a real individual named Sergeant Frederick Niland, a United States paratrooper sent to France on D-Day. We Were Soldiers, on the other hand, is a version of the book written by Lieutenant Colonel Harold G. Moore and Joseph L. Galloway about the military engagement in the la Drang Valley in 1965. Both contained fictional characters and modified events, but little truths must be altered in order for the actual truth to emerge (Spielberg, 1998; Wallace, 2002). Saving Private is neither a biopic nor a tale of heroism. Its story is a protest against the wraths of war and how humans condemn it. It has clear anti-war sentiments, as characters struggled through the horrors of war and suffered both insanity and distraught. The D-Day amphibious invasion at Normandy was an excellent prologue to the film. It had brutal depictions on the consequences of being a soldier, on the gruesome reality of battles, and the uncertainty of life. It is a story of comradeship, of realization of fears, and living an inch away from death (Spielberg, 1998; Wallace, 2002). In addition, We Were Soldiers is a film that shares absence of political themes of war. The primary objective of both movies is to relay to the audiences the lives of soldiers as soldiers, who are entities that can be separated from the entire picture of military and political debate. They are men who chose to be in the line of duty and take arms in order to fight for what they believe is righteous. But We Were Soldiers portrayed a relatively more intimate aspect, the scenario of the soldiers’ relationships with those they left at home. It prudently conveyed the lives that soldiers have before they leave for an assignment and after they have accomplished their missions (Spielberg, 1998; Wallace, 2002). In the sequence where Mel Gibson with Madeline Stowe and Chris Klein with Keri Russell were spending their last night together prior the soldiers’ departure for war, the intense emotions were effectively depicted. It relayed the fear being contained when lovers are being parted without any assurance of reunification. It is a scene where there is pain because of the uncertain. Another important aspect of war that this movie portrayed was not only the lives of men in the battle zones, but also those of their families awaiting their return. In the scene where the women would gather together and watch television for updates, one would feel the intensity of fear that these women are trying to suppress within. They would not want to cry until they hear something concrete, but just the prospect of losing their husbands is cruel. Every knock on their door was a possibility of the word that they have lost their beloved men (Spielberg, 1998; Wallace, 2002). Both movies focused on a hero, an officer of a military unit. Tom Hanks was the captain in charge of a platoon assigned to search for Private James Ryan while Mel Gibson was also the captain leading his men through Vietnamese jungles. In Saving Private Ryan, heroism is to fulfill one’s duty, regardless of its nature. As long as it contributes to the efforts of war, and that it is a soldier’s mission, then one is to be considered a genuine soldier. In We Were Soldiers, heroism is making a decision, although detrimental for a certain number of people but crucial for the entire outcome of the war. Saving Private Ryan was not a film about a country’s victory or defeat. It is a story of personal victory in one’s struggle to maintain his conviction amidst a world gone half mad. We Were Soldiers, in contrast, is about how a military unit lost a critical battle and most of the men involved (Spielberg, 1998; Wallace, 2002). Both shaped the American understanding of the realities of war. Because of these movies, the public has learned to further their appreciation of the sacrifices that men in uniform give in order for peace to prevail. The price is clear, their lives and the structure of their families are put in the line of fire each time they board the helicopters or boats in order to fight in the beaches or jungles. Both movies gave significance to the human side of war, concentrating on the people that comprise a war and how a war shaped these people (Spielberg, 1998; Wallace, 2002). References Spielberg, S. (Director). (1998). Saving Private Ryan. [Motion Picture]. United States: Amblin Entertainment. Wallace, R. (Director). (2002). We Were Soldiers. [Motion Picture]. United States: Icon