Cipd Cipd

CIPD Assessment Activity Title of unit/s |Contemporary Developments in Employment Relations | |Unit No/s |5CER | |Level |Intermediate | |Credit value |6 | |Assessment method |Written answers to questions | | |Professional discussion (mixed mode delivery only) | |Learning outcomes: | |Understand competing approaches that contextualise contemporary developments in employment relations. | |Understand contemporary labour market trends and data. | |Understand the main sources of employment relations legislation. | |Understand the role of the parties that affect the management of employment relations. | |Understand contemporary developments in employee involvement and participation. | |Understand different forms of conflict behaviour and dispute resolution. |Assessment brief/activity | | | | | |In consultation with your tutor you are required to select three out of the six questions/tasks below and provide | | |answers to each one selected. | | | | | |Define and explain the different perspectives and approaches taken to manage employee relations and the balance of |1. 1, 1. 2,1. 3 | |power between management and individual employees. | |Identify and explain the labour market, how it is regulated and, using trend data and evidence, evaluate how it has | | |changed over recent years. | | |You are required to prepare a briefing paper for newly appointed managers that: |2. 1, 2. 2, 2. 3 | |identifies and explains the main sources of employment relations legislation | | |defines a contract of employment and the essential features of a written statement of further particulars | | |assesses the impact of two recent developments in individual employment rights |3. 1, 3. 2, 3. 3, 3. | |advises on the role and scope of trade unions. | | |Explain, using examples, how the actions and behaviour of management, trade unions and the state can impact on the | | |nature of employment relations. | | |Critically assess the claim that effective employee involvement and participation will strengthen both the traditional| | |and psychological exchange between an organisation and its employees | | |You are required to brief the senior management team on recent trends in industrial action and explain the approaches |4. 1, 4. 2, 4. | |and skills required to help manage both individual and collective conflict. | | | | | | |5. 1, 5. 2, 5. 3 | | | | | | | | |6. 1, 6. 2, 6. 3, 6. | |Evidence to be produced/required | | | |Answers equating to approximately 1000 words to any three of the questions/tasks above, together with a list of cited References and a | |separate Bibliography of sources consulted but not specifically mentioned in preparing each answer (but these should be excluded from the | |word count. ) | |Professional discussion (transcript and supporting information) equating to approximately 1000 words for each question). |

Red Robin Restaurant Evaluation

Red Robin Restaurant Evaluation DeVry University Red Robin Restaurant Evaluation The theme for all Red Robin restaurants is â€Å"Red Robin†¦. Yum! † When thinking about this statement you really have to think about all that encompasses. What makes the food so good? Does the atmosphere make the yum factor even better? What about the staff how do they contribute to the yum factor of the food? For this evaluation I would like to explore this yum factor and truly understand what makes the Red Robin chain of restaurants stick with yum as a marketing tool to entice customers to come in.Firstly we will explore the atmosphere of the Red Robin restaurants and how the atmosphere adds to the yum factor. When you first walk into a Red Robin restaurant you are greeted by a friendly hostess who joyfully takes you and your party to your table. Once you are seated your server comes over to greet you and take your drink order. This is great for the yum factor because no one like to eat f ood in the mist of negativity, when you are in a place where the atmosphere is negative it just makes your whole entire experience bad.The one down side to this is that at times if you have children, you are still in the process of settling in; you are not quite ready for your server to come by and take your drink order because you have not even looked at the menu. Secondly we must discuss the staff and how they add to the yum factor for Red Robin restaurants. The staff at Red Robin is for about 95% of the time the friendliest and warm restaurant staff you will encounter. The staffs at Red Robin restaurants are very accommodating for anyone who needs to place a special order.They are also good about getting food to children first, especially if it is later in the evening and they are hungry. This ability to get what I desire to eat the way that I desire it without having to be reprimanded for substituting this for that or adding this or that, makes the yum factor so much better beca use it is truly what I want. However, the one con that I have seen of the Red Robin staff is that, they are not prepared for last minute large parties.There have been times when a group of friends have decided to just go and have a great time eating together, the staff takes about thirty minutes to get their selves together to be able to accommodate the crew. Lastly, we must discuss what makes the food so good and how it makes the yum factor. The food at Red Robin consists of burgers, French fries, select chicken products, salads and sandwich wraps. The burgers are considered gourmet because they have more than just your typical bacon, cheese, ketchup and mustard.The food theme for Red Robin is classic comfort with a twist of class to heighten your taste buds. On the other hand when it comes to the food some may find that the classiness of some of the items is too much for them. Some people just want a simple cheeseburger with no muss or fuss, and with all the gourmet burgers this m ay be a turnoff to those people. The uniqueness of the food is what gives Red Robin the yum factor, the food is comforting and the flavors are bold.In conclusion you can clearly understand how the staff, atmosphere and food at Red Robin restaurants live up you their motto â€Å"Red Robin†¦Yum! † When you have a great atmosphere, great staff, and food that delivers’ on the taste, you have a great recipe for the yum factor. When you are choosing a place to eat you want to choose a place where you have the full yum factor effect. Some restaurants may just have one or two elements of the yum factor, but if you are looking for a place with all three yum factors, then Red Robin is the restaurant for you.

Generalization: Black People and Young Men Essay

In daily life, you can find out man many generalization easily; such as, when you heard about crime, you immediately think of the drunken, unemployed, color people.. etc, or when you heard about Havard’s student, words describing like very smart, creative, sucess in life easily or something like that glance through your mind. In the same way, when you heard people depend on welfare, you immediately think that they are lazy, unemployed, have many children, never try to get any job and they are black people. However, do you think generalizations like above always right? Absolutely not. In my opinion, each person has each generalization, sometimes genelizations is similiar, but sometimes not. Wrong genelizations can be cause racism or unfair in life. To begin with an Gladwell’s article, because he mention generalization in one of his articles. In â€Å"Troublemakers†, Gladwell argues that generalization is not easy, you must know exactly what is going on. Because of the attacks of pitt bull, it was banned by the Ontario goverment. They said that pitt bulls is very dangerous, can bite someone without warning signs, then, they decided banned it. In the same case with pitt bull, he gave us some example about young men driver always higher charges or doctors think that midle-ages easily get heart attack. In the same article, he also gave us example about terrorism. He said terrorist in our mind is totally different in real. We don’t know how a terrorists look like; can be a Arab men, can be a young men, can be black people, can be white people, can be lady, also can be a old men. That’s why, the goverment and the police, specific is New York Police Department have trouble in sketching terrorist’s prolife. However, when NYPD use right generalization to make decrease crime in city. Back to the pitt bull, as we know, not all pitt bull are killer, moreover, dogs are good or bad also depend on owner. Most of case was attacked by pitt bull, the owner is often neglectful. However, it is still prohibited. Therefore, Gladwell said that is wrong generalization. As shown above, generalization is not always right. In a welfare statistics 2012, total government spending on welfare annually (not including food stamps or unemployment): $131. 9 billion. This number is increasing every year. Besides, the global economics downturn, this number is very serious. That’s why, most of americans don’t like people who depend on welfare too much. Americans thought that it was one of cause badly affecting in life today. In the same statistic was shown above, percent of recipients who are black: 39. 8 %, this’s highest percent. Next, base on those numbers, you are thinking that black people depend on goverment so much and they seem never try to getting job. Moreover, most of drunken and crime you can see everyday on the street are also black. In the same case, when you go to department of welfare center, you can easily realize that the number of black people is more than all. Now, you begin to default on your thinking that black people are lazy, drunken, crime and depend on welfare so much. Meanwhile, how we know they never try to find a job or try to do something? We don’t know. We also don’t know what is going on their life. They can really have more troubles than white, because of the racism. I have a small story, that’s observation. I’m living Northeast Phillies. Oneday, when I was from home to school, I saw some homeless man on the way to school, I counted five people and in which just have one black people. Now, where is problem? I know, this’s just small story and it can’t generalize anything obvious. However, I think it enough for we look back at own conclusion. Fact that blacks depend on welfare more than others, don’t they? When we heard about black people, we immediately think of crime, drunken†¦ And, thinking made us don’t want to hire them. Clearly, they’ll unemployed. Next, they must depend on welfare to maintain life. Things like a circle and has no end. Until we change our thinking about them and giving them more opportunities, they are still depend on welfare. Not all black people depend on welfare, also not all pitt bull are killers. Finally, genaralization is really important and need shrewdness. You must observation everything what is happening around problems. Because a wrong genaralization can can lead to unnecessary mistakes.

David Cole Interviews Dr. Franciszek Piper Essay

David Cole Interviews Dr. Franciszek Piper - Essay Example Piper says that the gas chamber in question was in fact modified, as it was a gas chamber but later turned into an air-raid shelter. This is the cause for the building of new walls, a new door and the removal of the holes in the ceiling. The question remains as to why these changes in the gas chamber are hidden from the public when in the past, this story was punishable and punished by the law. In the gas chambers of Auschwitz-Birkenau, there are little traces of Zyklon-B residues, which were found by two separate tests. Both found that only one gas chamber had traces of Zyklon-B gas, the delousing chamber that was off the charts, while the remainder of the chambers in question, which were the homicidal ones, did not. When Cole asked Dr. Piper about this, Dr. Piper claimed that the delousing chamber was used â€Å"day and night† whereas the homicidal chambers were used â€Å"20, 30 minutes a day.† claims were made that Zyklon-B was primarily used for disinfection, which is odd considering the desire of the Nazis that these encamped people be destroyed, their health status unimportant. Another story that is in question is the human soap question submitted by a sample of human soap by the Soviets during the Nuremberg trials. Dr. Piper still believes this story, although there is no proof to support it. David Cole has successfully proved that genuine artifacts have been reconstructed to appear real to unsuspecting visitors. This Soviet deception was propagandized because of the lack of trust and allied support of the Soviet Union with the other Allied Forces of the time. This propaganda on all sides was only able to become ‘truth’ because of the victory of the Allies over Nazi Germany.

American Nurses Association Essay Example | Topics and Well Written Essays - 750 words

American Nurses Association - Essay Example Potential conflicts might arise from intra-professional integrity, collective responsibility, assertion of values, responsibilities to the public, implementing professional standards in clinical, administrative and educational practice, responsibility for care environment, influencing the environment with moral virtues and values, preserving integrity and ethical character, maintaining confidentiality, responsibility and accountability in judgment and action etc. There could be many areas of conflict when others employees, care givers and family members are involved. Conflicts could be avoided by understanding, collaboration and co-operation with other care-givers, by being flexible without compromising the nursing ethics and with a thoroughly psychological insight of the problems. A complete understanding of duties and responsibilities and genuinely caring for patients will win the battle any day without giving scope for conflict and aggression. In this document, there is no reference how the rights are secured; but there is a promise that they are secured in every hospital. Patient's rights are protected and secured by State and Federal laws and hospitals who are obliged to protect the privacy of medical information and records. The governments and the hospitals are responsible for protecting all rights of every patient under all the circumstances. Health for life with safety, dignity and privacy and affordable care are the major rights of the patient. Availability of the best information, highest quality care with efficiency focusing on wellness, trained care providers, Clean and safe environment, help with bills and filling insurance claims, latest technology, cutting-edge medical research, well-equipped facilities, freedom of choice without bias and health provision at right time are the rights of all patients. Preparing the patient and the family with proper information and medical necessities too are the rights of the patients. Patient is provided legal help if he or his family members feel that the patient was not cared for. It can result in suspension of care givers and the hospital could be liable to claims. Patients and their families can claim compensation and if the allegations are proved beyond suspicion of willful neglect, care givers could face imprisonment. Patient rights are connected with the caregiver duties. They are supposed to be in touch with the most recent technology and research of continued progress, and it is their duty that patient is given all possible information, medication, and it is patient's right to make his choice. Duties and rights are connected with one another and they form the basic of patient and professional care relationship. Q. 3: Resource allocation is done by the panel of experts and administration after assessing the medical expenses involved. No one person is given the right of making all the decisions. Usually all the caring professions are involved before the allocation is made. Advisory committees are involved with the decision making on resource allocation and it is not an

Female Orgasm Essay Example | Topics and Well Written Essays - 2500 words

Female Orgasm - Essay Example Once at the point of a sexual high they are in a rhythmic stage which allows them to feel at the precept of having an orgasm. However, it can be factually said that many men have no idea of where to even begin in bringing a woman to this point, let alone to a climax because the woman's human anatomy is far more complex than the man's is. Therefore many women suffer from sexual frustration because they are not granted the same pleasure sexually that their male counterpart is. There are different forms of orgasms that are easier to obtain than from vaginal intercourse alone. These three different female orgasms are known as, clitoral, G-spot, and then of course the vaginal. Researchers who have studied the interactions of sex among human beings have found that many women have clitoral orgasms far easier than they do the G-spot or through vaginal intercourse. The reasoning in-behind this is the fact that women have to have clitoral stimulation while there is sexual penetration in order to gain a fulfilling orgasm, which many men fail to give to women. This is one of the reasons that it has been discovered many women fake their orgasms because their partners are not fulfilling their sexual needs. This can be validated and proven by showing that a study carried out by the American Medical Association defined the fact that 43 % of women are sexually dysfunctional and do not have regular orgasmic experiences during sexual interactions (Oumano 2000, p. 34). Als o, another 10 % to 15 % of women never even have an orgasm, not even through their own masturbation techniques. In cases such as these the male partner is not to blame but it is rather an anatomical dysfunction or it could perhaps be psychological as well. Also, viable evidence shows that many women, around 30 % to be exact never have an orgasm through vaginal penetration alone, which validates the fact that was stated, which emphasized that vaginal intercourse along with clitoral stimulation is the way to bring about a fulfilling orgasm for the woman.Because of this fact, and in order to demystify the vaginal and G-spot orgasmic experience, many researchers claim that the clitoral area is where all orgasms stem from (Oumano 2000, p. 35). However this can be refuted itself because many women claim that no two orgasms are ever the same and some are more intensely pleasing than others, especially those who are directly from clitoral stimulation and oral sex. Also, from a philosophical context, Fr eud stated that women who could experience an orgasm during sexual intercourse must be experiencing a vaginal orgasm as many philosophers, psychologists, researchers, and even doctors do not believe that the G-spot truly exists (Rudolf 1997, p. 63). This idea has led to many debates over orgasms among women as a woman knows her body far better than anyone else and she should know whether there is truth in the G-spots existence or not. Clearly women would not agree with Freud as they commonly know that there is a G-spot in their female anatomy. Also, of course if they have actually had the sensational experience of the penis making contact with this area then they assuredly know it exists. Therefore, the conflicting views leaves some puzzlement over why the

Bloodstain Pattern Analysis Essay Example | Topics and Well Written Essays - 1750 words

Bloodstain Pattern Analysis - Essay Example Later a book was written and compiled by Dr. Sheppard and Cynthia Cooper in which they wrote about evidence of spotty DNA and in their book, they revealed that the analysis of Dr. Kirk was completely correct (Chermak, 2007, p.226). This incident became an example for crime scene investigation but this kind of work was not welcomed by investors who did not have sound knowledge of scientific reasoning. After the work of Dr. Kirk, the second most important work done in the field of BPA was by Herbert MacDonell who published a book in which he conducted experiments in laboratories and worked on researches conducted on the same issue by researchers throughout the world (Becker, 2013, p.104). Soon the law enforcement sector became interested in BPA and MacDonell started offering training to officers of the agency of law enforcement regarding the analysis and interpretation of BPA. The training programs conducted by MacDonell were very simple, entertaining and quite different from other pie ces of training provided for crime scene investigation purposes. These training sessions were not backed by assessment and testing, thus those who participated were not concerned about failing the tests that were taken after the completion of training sessions. Due to increased importance of this technique of crime-scene investigation, MacDonell realized the importance of an establishment through which people interested and practicing in this field could easily communicate their idea. This led to the creation of IABPA.

Lap report for AS1B subject Lab Example | Topics and Well Written Essays - 1250 words

Lap for AS1B subject - Lab Report Example Two angles are important in this perspective; the angle of refraction and the incident angle. Refractive index (RI) with regard to Snell’s Law provides a mathematical relationship between the incident angle and the angle of refraction. According to Snell’s Law In other cases the light travels in a perpendicular line and RI cannot be measured by comparing the two angles. In such a case one can measure the RI by getting the ratio of the Real Depth (RD) to the Apparent Depth (AD). For instance, when determining the RI of water one can insert a measurement ruler until it touches the bottom of a beaker of known height (RD), and then comparing it with the depth as seen by the eye (AD). The following experiment consists of two parts; the first part used fresh tap water while the second experiment used salty water. The aims of the experiment were to determine the refractive index of water and to establish whether the salinity of water affected its refractive index. The refractive indices of the first experiment as demonstrated in Table 1 indicate that there was minimal difference. The average refractive index for the first experiment was found to be 1.38. According to literature, the refractive index of water is averagely 1.3 (Freeman, 2003). In essence, the experimental results were closer to the results found in literature. The fact that the refractive index of water has a value greater than 1 implies that light travels much faster in air than in water. In essence, air is less dense than water and as light travels from air to water the speed reduces. The average refractive index for saline water was found to be 1.51 indicating that saline water was denser than tap water. Another realization is that as the saline concentration of the water was being increased, the refractive index also increa sed. The results imply that an increase in salinity causes an increase in the density of water. When salt is dissolved in

The Prefabricated Houses Term Paper Example | Topics and Well Written Essays - 3750 words

The Prefabricated Houses - Term Paper Example One of these types of buildings is known as "prefabricated house" that kind of housing can be finished in short period and manufactured off-site in advance. It consists of standard sections that can be easily shipped, assembled, and dis-assembled. Moreover, the cost of  prefabricated  unit  is equivalent to  30-40%  of the cost of typical unit. This paper explores prefabricated housing, benefits, types, installation procedure, misconceptions, and future prospects. Prefabricated Houses Defined Prefabrication is a process of assembling the components of a particular structure in a factory and transporting the finished assemblies or sub-assemblies to the construction site where the final product is to be installed. The process is an alternative to the traditional on-site construction practice where raw material is gathered and assembled on location of construction (Daab, 2008). The primary principle of prefabrication is grouping comparable construction tasks and applying assem bly line techniques on construction site where skilled labor is available. The process is also called off-site manufacture (OSM). The practice is more effective when modularization is also employed, that is, the process of repeating units of form throughout the structure, or when several replica of the same basic structure are to be built (West 1). According to Callcutt Review of House building Delivery (2007) prefabrication is time-saving, economical, and provide high quality end product. In addition, the process has a potential to offer faster construction, cleaner and safer working conditions, reduced housing faults, reduced construction waste, and more energy efficient homes. On the other hand, some of the challenges of prefabricated housing include: interface detailing, handling and supply chain logistics, transportation to location, investment ability, and social stigma (West 1).Schweitzer and Michael state: "The earliest known examples of successful prefabricated housing in A merica came soon after, however, the "great house" of Edward Winslow was sent from England to Cape Ann northeast of Boston in 1624 to provide for the fishing fleet already operating there. The building was reportedly moved several times subsequently and parts of its supposedly were built into a house in Salem, Massachusetts, still standing today, more than 300 years later."(57) Types of Prefabricated Housing According to BRE and UK Department for Communities and Local Government (Callcutt, 2007) there are three types of prefabricated systems used by housing market. It includes volumetric systems, partial modularization, and prefabrication of elements. Volumetric systems include completely assembled three-dimensional modular units manufactured in a factory and installed on location. Partial modularization includes standardized units or elements while prefabrication of elements refers to an assortment of individual systems including 'frames' and 'structural insulated panels (SIP)'.Eac h of these systems has its own pros and cons, however, all of these are important for prefabricated housing market because of their use in isolation or combination as hybrid techniques(Callcutts,2007). Three types of prefabricated housing market sections include modular, penalized, and precut. A modular home system consists of three-dimensional unit. It includes interior and exterior walls, plumbing, wiring, and other kinds of utility

Lactase Enzyme Essay Example for Free

Lactase Enzyme Essay This lab will examine the specificity of an enzyme (lactase) to a specific substrate (lactose). Students will observe the actions of the enzyme and how shape is important to enzyme reactions. Background information: Lactose, the sugar found in milk, is a disaccharide composed of glucose and galactose (both six-sided sugars). Sucrose, ordinary table sugar, is also a disaccharide composed of fructose and glucose. Glucose is a six-sided sugar and fructose is a five-sided sugar. Lactase is an enzyme that breaks lactose down into galactose and glucose. Lactase can be purchased in pill form by people who are lactose intolerant. These people lack the enzyme, lactase, and cannot break down the sugar lactose into its component parts. Although lactose is similar to sucrose, lactase will break down only lactose because of the shape of the sugar. In this lab, you will see lactase break lactose down into galactose and glucose. You will also observe what happens if the shape of lactase is changed due to heating. Materials/ resources: * Lactase tablets: these can be bought in any drug store or grocery store. Fifteen milliliters of milk: any milk will work. Water: used for dissolving the lactase tablet, dissolving the sucrose and boiling the lactase. * Sucrose: five grams per group. * One hundred milliliter graduated cylinder/ten milliliter graduated cylinder: measuring water and enzyme amounts. * Three four hundred milliliter beakers: used for dissolving the lactase tablet, dissolving the sucrose and boiling the lactase. * Five test tubes: these tubes hold the different solution mixtures. * Test tube rack: hold the test tubes. * Marking pencil: mark the test tubes so that confusion does not occur. * Clock * Hot plate with a Pyrex test tube for denaturing the enzyme. Glucose test strips: these strips can be found in any drugstore. Stirring rod: helps to mix up the lactase tablet in the water. Lab procedures: 1. Gather the materials. 2. Label the test tubes with the following labels: 0 A. Test tube with skim milk and enzyme solution. B. Test tube with skim milk and water. C. Test tube with skim milk and denatured enzyme solution. D. Test tube with sucrose solution and enzyme solution. E. Test tube with sucrose solution and water. 3. In test tube A add two milliliters of skim milk and one milliliter of enzyme solution. 4. Time for two minutes and test for glucose with the glucose test tape. Record this data in table 1. If there was glucose present mark a ‘+’ in the table. If glucose was absent, mark a ‘-’ in the table. 5. In test tube B add two milliliters of skim milk and one milliliter of water. 6. Repeat step 4. 7. In test tube C add two milliliters of skim milk and one milliliter of denatured enzyme solution. 8. Repeat step 4. 9. In test tube D add two milliliters of the sucrose solution and one milliliter of enzyme solution. 10. Repeat step 4. 11. In test tube E add two milliliters of the sucrose solution and one milliliter of water. 12. Repeat steps 4. Results: Glucose Presence in the Following Solutions| Type of Solution| Positive or Negative Glucose Result| Test tube A: milk and enzyme solution| Â  | Test tube B: milk and water| Â  | Test tube C: milk and denatured enzyme solution| Â  | Test Tube D: sucrose solution and enzyme solution| Â  | Test Tube E: sucrose solution and water| Â  | | Conclusion and Questions: 1. Diagram and describe the lactose and lactase reaction (may need to research this). 2. Why did the enzyme react to lactose but not to sucrose? 3. What happened when the enzyme was boiled? 4. Another way to affect the enzyme is by lowering the pH of the solution. However, lactase is supposed to be able to work in the stomach. Would lowering the pH of the enzyme solution affect the enzyme? Why or why not? 5. What type of reaction is this? Dehydration or hydrolysis? Content to be covered in conclusion paragraphs: It should explain the general conclusions of the lab. May refer back to background information to help explain the conclusion of the lab. Should refer back to the GENERAL data in the results. Restate the purpose and state whether the hypothesis was correct or not and why. Clearly state and explains how at least THREE errors may have occurred in the lab. Also explains common pitfalls a person SHOULD avoid.

Significance Of Social Media Of Pepsi Marketing Essay

Significance Of Social Media Of Pepsi Marketing Essay Marketing has always been a challenge for firms since making the company, brand or product appealing to the customer with the intention of increasing sale volume. Companies therefore tend to come up with innovative marketing strategies to gain customers attention. Traditional marketing approaches such as TVCs, printed advertisements, telemarketing etc. have lost their charm due to bombardment of same old marketing techniques. Customers are now fed up of promotional activities and tend to get annoyed due to excessive marketing. Moreover customers are so much aware and knowledgeable now a day thanks to internet that they themselves pick out what marketing activities they need to see and what to block out. Moreover social networking communities on the internet have created the flow of information more dense and fast since positive peer reviews, marketing blogs and number of Likes on a companys page now make up the customer equity of a firm. This is why more companies are moving towards social media marketing as it is a rather inexpensive and easy way to reach a large audience with similar taste. We can say that the proverb Birds of the same feather flock together is the basis of notion for increasing interest in social media marketing. The major reason is that social networking websites have communities in which people loyal to a particular brand or users of a product or any specific taste or activity tend to get involved and interact. This interaction and engagement is what we call as Resonance in the brand resonance model which is the top most stage of brand development (Kevin Lane Keller, 2001). More and more companies are now adopting this strategy to directly communicate with the targeted customers while providing them with exactly what they need. Such marketing strategies also enhance the chances of positive word-of-mouth marketing which is the most influencing marketing strategy we know till now. This report will further determine how different companies im plement this marketing strategy along with the positive and negative aspects associated with this strategy. Pepsi Refresh Project Pepsi is one of the worlds largest companies and a leader in the beverage market with a tough competition from Coca Cola. In fact we can even state that both these companies tend to form a kind of Oligopolistic competition in the market and enjoy large market shares by strategically dividing the worlds region among them. Pepsi is well known for innovative TVCs and tend to spend a huge amount of capital in this marketing strategy. In 2010 however marketers at Pepsi got the idea of utilizing the social media marketing technique for enhancing the brand equity. They played a huge gamble by trading their Super bowl opening ad position with a social campaign worth $20 million. This was a huge risk for Pepsi since they initially did not have a large following on social networking websites like Twitter and facebook in contrast with more than 4 million facebook fans of Coke (Digital Buzz Blog , 2010). However Pepsi launched this marketing campaign in which grants were to be made to an innovat ive idea which impacts the community or environment and gets the highest number of votes on social networking websites namely Twitter and facebook. Pepsi very interestingly combined two marketing techniques in their strategy one was using social media and the other one was marketing for social good. Thus Pepsi was actually looking at mutual benefits and gaining free publicity for this strategy. This technique proved a great success for the firm since the mere number of visitors on their website increased by 800% (Moir, 2010) and their following on Twitter and facebook increased significantly too. Other companies say their success and tried to imitate as well since the successful execution of this viral marketing strategy was as living proof that social media is the future of marketing. Significance of Social Media As stated earlier and in several other sections of this report social media is gaining popularity day by day. According to statistics facebook has more than 800 million active users and 100 million active users of Twitter and growing. Thus we can see that these social networking websites are themselves a huge ground to market the company and create awareness with increased recognition and recall strategies. It is not only the mere number of user but there are several other features which allow the companies to interact with the customers in a rather innovative manner. For example companies can post their pictures, activities, information regarding products and about the company. Moreover the more significant aspect of social media is getting live on spot feedback from the customers. Companies can even measure their brand equity and build it through social media since it allows customers to engage with the company and other customers. Before the emergence of social media concept of co mmunities and brand engagement was not so popular so we can say that this marketing channel has a great impact on marketing strategies of today as well as tomorrow. Advantages and Disadvantages of Social Media Marketing Even though social media marketing has gained popularity and companies claim that it has a significant influence on the profit of a company yet the relevance of number of followers on a social networking website with the actual sales is debatable as stated earlier. There are a number of advantages and disadvantages associated with this strategy. We will first look as the advantages Inexpensive marketing strategy as compared to traditional techniques Direct communication channel with the customers Innovative marketing techniques allows sharing the experiences and associations of consumers Ability to reach a large audience without any geographical boundary with no additional cost Encourages customers to engage with the brand community and other customers such creating brand resonance Even with all these advantages on hand there are some disadvantages associated with this marketing technique such as lack of expertise required to handle social media marketing (Sandilands, n.d.). If not executed properly which means updating statuses and posts on at least daily basis then this strategy can only become an additional cost for the company without any positive impact on the revenue. Moreover since social media is based on freedom of speech almost anyone can say anything therefore any negative comments might also trigger negative emotions over a large scale just like positive comments do. In the same way as positive viral marketing is healthy negative viral marketing by a competitors or any regular person may prove to be detrimental for the company. Impact of Social Media Marketing on Pepsi Pepsi gained huge advantage from implementation of this viral marketing strategy. However we might say that the correlation between the popularity of a social media marketing strategy with the actual increase in revenue is still a topic to be debated yet companies find a significant increase in their brand equity after successful implementation of social media marketing techniques such as Pepsi did. As a proof we can see that the number of followers of Pepsis facebook page in 2010 was around 25,000 however as of today the number has leaped to more than 9 million followers. This can be regarded as a huge success (even though it is still far behind Coca Cola with 55 million+ followers) since it is also a fact that only those companies enjoy a large following who have higher customer loyalty which is indirectly judged by the will to engage with the brand. The company tends to promote their brand by posting videos, pictures and updates regarding events organized by Pepsi. They encourage customers to upload their own photos regarding experiences with the product and ask random questions like Who hides their Pepsi in the fridge to connect and relate in a rather informal way with the customers. The company also boasts about the number of Tweets it gets per minute regarding a certain project. This strategy has proved to be quite beneficial for the company since more people following the page means more people talking about the product and more people talking about it means higher engagement with the brand which indirectly enhances the revenues of the company. The Chief Consumer Engagement Officer at Pepsi, Frank Cooper, states that at Pepsi they believe that social relationships are a foundation for the effectiveness of their marketing plan the customers tend to communicate with real life social networks about why they love the product and this word-of-mouth marketing influences revenue and profit (Silverstein, 2010). Social Media Marketing in Other Businesses As states above social media marketing and online presence has become a norm in the business sector. The main reason behind it is the growing number of internet users. People tend to Google products they want and read their specifications and reviews online before making a purchase. Therefore every other firm is adopting social media marketing strategy and integrating it as a formal marketing strategy in their business plans. We will discuss two other business which are implementing this marketing technique and enjoying its benefit. Samsung Samsung has its own page on facebook called Samsung Mobiles USA it is one of the several pages associated with the company. The page currently has more than 21 million users following it which makes this page a huge success. The customers interact with other users of the product, share their experiences, give reviews and even take part in contests arranged by the company. The company also uses this page to advertise the latest releases and informing customers about upcoming products. For example the recent post of Samsung Mobile USAs page is about the innovative features of Galaxy Note II which has around 40,000 Likes. By analyzing the data we can conclude that Samsung also rests on top of the Brand Resonance Model and enjoys great customer engagement thus strengthening its brand equity. Lamborghini Another example is of luxury cars manufacturing company Lamborghini which has official community on facebook and Twitter. The company has around 5 million followers on facebook alone which makes a huge fan following since this company tends to target a niche market. The company uses these social media channels to promote their cars along with additional products such as Lamborghini Original Accessories which lovers of this brand can buy even. The company also uploads videos regarding sneak peeks into the luxury cars and other specifications which might interest the customer. We can see that companies dealing in any business sector from beverages to cars to automobiles tend to utilize social media to communicate with the most precious asset of a company Customers. Impact of Social Media Over the Next Decade A major impact of Social Media over the next decade as stated by Asur, S., Huberman, B. A. (2010) will be that companies may be able to predict the success or failure of an offering without actually launching it. This will be done through social networking websites just like companies are doing right now however statistical models can be applied to check the success rate of a product/service. Moreover marketing gurus state the e-marketing will be the future of marketing since customers are no longer attracted to the traditional marketing techniques. What the customers now need is a rather customized and direct approach through which they are listened as much as companies communicate about themselves. To achieve this target companies will be using social media channels such as facebook and Twitter to form long-term relationships with the customers. We can even say that social media might become the next big thing for advertisement leaving TVCs and print media behind. The main reason is obviously the changing preferences of targeted customers which are mostly Generation X and Y who tend to be more tech savvy and internet users. Even the current statistics of facebook and Twitter show the road ahead as researches state that 55% users of facebook state that they are likely to recommend a brand after becoming its fan and 34% of the marketers have stated to generate their leads through Twitter (Digital Buzz Blog, 2012). With such statistics we can conclude that social media has a bright future ahead and over the next decade who knows we might be teaching the business students 4 Ps of Social Media Marketing Mix. Moreover this marketing channel will cause a paradigm shift a will change the face of marketing as we know it. Old marketing practices will be abolished and considered obsolete. The companies which will not move forwards and adapt this new strategy will be losing on a major competitive edge which companies highly active on social networking websites will gain . Conclusion Since social media marketing has itself become a viral marketing technique it has become a business norm for companies to mark their presence online or else they might be considered lacking in their marketing aspects. However such innovative marketing techniques since totally different from the traditional marketing techniques need to be implemented tactfully. Just like marketers were needed for developing a traditional marketing plan in the same way experts are needed for socializing on the social media with the public and making their pages meaningful, relevant and distinctive for the customer. The marketing campaigns should also include something customers can relate with since it is more like an informal interaction channel with the customer through which companies can communicate about them along with listening to what the customers have to say. This is why companies tend to encourage customers on social networking websites to share their feelings, associations and experiences w ith the product. Such sharing of information creates a healthy and long-term relationship between customer and the company. This marketing strategy allows the companies to disseminate information regarding any upcoming event, product or launch directly to the end user thus eliminating any intermediary cost which was incurred in traditional marketing approach. However as stated earlier that this strategy along with several advantage has some drawbacks to it as well but which strategy doesnt? Even if the pros are contrasted with the cons of social media strategy we will see that its benefits outweigh the disadvantages. Therefore companies who need to build brand equity must get themselves socially involved with the public and build relationships with their customers just like Pepsi did. The proof of success of viral marketing through social media can be seen in numerous examples one of which is the new song Gangnam Style by PSY which gained millions of views in a matter of days thus s ocial media is the next big thing in marketing.

Junk Food in Schools Essay

Junk Food in Schools Essay Ahmed ALfaraj Schools, it seems, always need more money. One way many of them found funding for things they needed was through corporate sponsorship. While there have been stories about school gymnasiums named after Pepsi, there was a much less noticeable way that corporations sponsored schools and that was through the food that schools provide for the children. The law that says schools must provide children with breakfast and lunches if the kids’ parents cannot afford to pay for them, made it so that schools had to come up with a lot of food for poor kids and that is expensive. Food corporations stepped in and offered their products to schools and schools accepted even if they were not the healthiest of foods. Now, because of things like Pizza Hut pizza, and Smucker’s Uncrustables, without meaning to, schools are contributing to the childhood obesity epidemic by including junk foods in lunches and vending machines. However, thanks to people like Michelle Obama, the unhealthy food h as started to be replaced in many schools through some innovative programs and new government rules about what kind of food can be included in school lunches have helped to keep kids healthy. Most people would agree that offering unhealthy meals to kids at school does not seem like the right thing to do. It is bad enough that many children do not get adequate nutrition at home, but to have the same type of food offered to them at school also seems like a hypocritical thing to do especially when schools are responsible for also teaching healthy life behavior such as eating a healthy diet and getting plenty of exercise. The reason a law was made that required schools to serve healthy lunches and breakfast is that lower-income children may not get enough to eat at home. Not only that with many single-parent households and working families, there may not be anyone to fix meals for children. The law was made so that children would not go hungry. It is a shame that schools then would feed children unhealthy food and allow vending machines that sell junk food. Another reason schools offer meals to children is that children who have eaten breakfast and lunch do much better in school. That has recently been proven by many studies, but that is not the only reason school lunches have been given to children. Nick Confessore of the New York Times says, â€Å"It was the U.S. military that first advanced the national-security implications of a healthful lunch. . . . Gen. Lewis B. Hershey, a former school principal . . . told the lawmakers that as many as 40 percent of rejected draftees had been turned away owing to poor diets† (Confessore). That is how the original National School Lunch program came about. During the 1980s, it was cut along with most other social services by the Reagan administration. Schools began to rely on food from corporations who were competing for the attention of schoolchildren. Of course, there were those federal laws that schools had to comply with, but one way they got around the federal law was to offer unhealth y vending machine products. â€Å"Some districts even struck deals with McDonald’s, Chick-fil-A and other fast-food chains to sell versions of their commercial products directly to school kitchens† (Confessore). That was how Pizza Hut pizza ended up on school lunch trays across the country. Some corporations even drastically reduce the cost of their products for schools. It makes healthy food like fresh fruits and vegetables difficult to serve because they cost so much more than what the corporations provide for free. To compete, the USDA subsidizes school lunch programs. In the Journal of Public Policy Marketing Bree Dority, Mary McGarvey, and Patricia Kennedy explain that the USDA compensates those schools who serve lunches through the National School Lunch Program that meet the 1995 Dietary Guidelines for Americans (205). If a school relies too heavily on corporate sponsorship, they may not get the government money and the breakfast and lunches they serve to children will not be as healthy as those that do receive the government subsidy, but they may actually spend less on food per student. The cost is that those students have a greater risk of becoming overweight or obese and of being not as healthy as children who attend schools where the lunch program is governme nt supported. Most people do not even know that some schools opt for the corporate sponsorship over government sponsorship. Most parents do not look into whether or not their children are served lunches at their school subsidized by government or corporate money. Most probably assume that if there is a free or reduced-cost lunch program that it is through the government. If a person were to ask a group of parents what they thought about the different ways that school lunch programs are funded, those parents would not know that one of the ways is through allowing corporations to provide processed, high in calorie foods for lunches and junk foods in vending machines to schools. Some if not most of those people would say that it is wrong to give children junk food and they would probably find it especially wrong that junk food should be available in schools. Even parents who prepare a lunch at home for their children are having their efforts challenged by the presence of vending machines that offer junk food to children. The presumably healthy food that children bring from home can easily be tossed out and the child can fill up his/her stomach o the empty calorie food found in vending machines. Some people like Phebe Gibson and Lily Swartz are calling for updating the policies concerning junk food at the federal level. Not every school has them because states often oversee school policy and not all states show as great as concern over the health of their children as others. Eliminating junk foods from school cafeterias makes children healthier though. Gibson and Swartz explain that many people all over the country want to remove junk foods from schools. â€Å"A recent poll in California indicates  96% of voters  support serving healthier foods and beverages in schools, and a study conducted at the University of Nebraska-Lincoln found that banning junk food from a la carte lines would result in an18% reductionin overweight or obese students† (Gibson and Swartz). Not only will children be healthier if junk foods are removed from school cafeterias and vending machines, but the childhood obesity problem may be stopped. The argument against the federal government setting guidelines about the types of food that are served in school lunches comes from people who believe the government should not intervene in the lives of people to the extent that they tell them what to eat at school or otherwise. Some say that people should be free to eat what they want even if it is unhealthy. They say that it violates a person’s freedom when the government tells people what they can and cannot eat. Parents should be the ones who decide what their kids eat. Lindsey Tanner of the Huffington Post cites many obesity experts who worry that legislating what people eat may backfire especially where schools are particularly dependent upon food corporation dollars for survival (Tanner). Yet studies show that schools that do ban junk food have fewer overweight and obese students. The same people who want government out of their food are often the ones who say that the presence of junk food in school lunches and vending machines is not the cause of the obesity epidemic. Not every child who eats junk food will become obese. Even those children whose parents are obese may not become obese from eating junk food, even if it is more of a risk for them. The school lunch funding programs that exist help to fund other activities at schools that will help to prevent overweight and obese children such as after-school sports, dance and cheerleading. Linda Gorman also notes that when things like soda are banned, then products like fruit juice, which frequently has just as much sugar as soda, is allowed. Parents and students alike think they are getting healthier foods, but they are not. Gorman says that many feel that banning junk foods will not stop the obesity epidemic (Gorman). For those who believe this, education about the dangers of junk foods is a better policy. Another argument they use is the cost of food. Jan Christensen of CNN says that schools in the more expensive districts such as San Francisco spend, on average, $2.74 per child per lunch. To serve a child a healthy lunch, most experts agree that it costs about $5 per child per lunch (Christensen). Many parents cannot afford to spend that kind of money on their kids’ lunches and many legislators do not want to give that kind of money to schools. Without the corporate sponsorship, it costs too much to provide healthy food in schools. Unfortunately, companies do not give fresh fruits and vegetables to schools. Even if they did, critics of government involvement in school lunch programs point out that the fresh food does not have a long shelf life. Fresh fruits and vegetables become inedible in just a few days. When they go bad, they must be thrown out and that wastes money. The processed food that corporations provide never goes bad, or at least not for a very long time, so there is little waste. Perhaps the real problem is the cost of healthy food and the presence of junk food everywhere in the American culture. Perhaps the regulations should be placed on corporations advertising practices instead of banning them from schools. If kids and their parents saw more promotion of healthier foods, they may be more likely to buy and consume them. Children who eat healthy at home would not develop a taste for empty-calorie food. Then kids would go to school looking for healthy foods and not junk foods and schools would have the opposite problem on their hands: that of turning down sponsorship from companies who want to promote junk foods to children. Either way, school lunches are subsidized by government dollars, and if they are, those dollars should not be adding to the obesity problem that will cost more money down the road to battle. Even if it costs more to put healthy foods in school lunches and in vending machines in schools, it is the right thing to do for the health of child ren. Works Cited Christensen, Jan. Obama Admin Bans Junk Food In Schools. 29 September 2010. CNN. Web. 11 January 2015. http://www.cnn.com/2010/HEALTH/09/29/school.food.investigation/>. Confessore, Nicholas. How School Lunch Became the Latest Political Battleground. 7 October 2014. New York Times. Web. 11 January 2015. http://www.nytimes.com/2014/10/12/magazine/how-school-lunch-became-the-latest-political-battleground.html?_r=0>. Dority, Bree L., Mary G. McGarvey and Patricia F. Kennedy. Marketing Foods And Beverages In Schools: The Effect Of School Food Policy On Students’ Overweight Measures. Journal Of Public Policy Marketing 29.2 (2010): 204-218. PsycINFO. Web. 11 Jan. 2015. Gibson, Phebe and Lily Swartz. Setting a New Academic Standard: Getting Junk Food Out of Schools. 2015. Prevention Institue. Web. 11 January 2015. http://www.preventioninstitute.org/about-us/lp/851-setting-a-new-academic-standard-getting-junk-food-out-of-schools.html>. Gorman, Linda. Junk Food Availability in Schools Raises Obesity. 2015. The National Bureau of Economic Research. Web. 11 January 2015. http://www.nber.org/digest/sep05/w11177.html>. Tanner, Lindsay. Do Junk Food Laws Actually Work To Fight Kids Obesity? 13 August 2012. Huffington Post. Web. 11 January 2015. http://www.huffingtonpost.com/2012/08/13/study-junk-food-laws-may-_n_1771352.html>.

Declaration of Independence Essay -- U.S. History

Children’s voice shouting in parades, spinning noise-makers, giant flags of red, white, and blue waving in every corner of the street, fireworks light up the night sky, friends and family gathering around with big smile on their faces; it is not somebody’s birthday nor it is an ordinary day. It is a true festival, a country’s birthday. The Fourth of July marks the anniversary of the glorious day in 1776 when America, as a new nation declared to the world its independence from monarchs. Because of the importance of this day, thus, the Declaration of Independence can be considered as one of the most influential documents in American History. Not only that, other organizations and countries have also adopted its manner and tones for their own documents or declarations, such as â€Å"Declaration of the Rights of Man† from France or the â€Å"Declaration of Sentiments† from the Women’s Right movement. After the Congress ratified the text on July Fourth, the Declaration of Independence had been issued in several forms. It was originally published as a printed broadside that was generally distributed and read to the public. Nevertheless, although the wording was approved on the Fourth of July, most historians have concluded that â€Å"it was signed almost a month later after its adoption, not on July Fourth as is commonly believed† . The Declaration not only justified the independence of the United States of America by listing colonial complaints against King George III, but it also asserted certain and legal rights, including the right of evolution. Nonetheless, after the American Revolution, the original purpose of the text was ignored. Since then, the Declaration of Independence can only be viewed as a major statement on human rights. Yet, the ques... ...arvard University Press, 1967), 200–02 John Ferling, A Leap in the Dark: The Struggle to Create the American Republic (New York: Oxford University Press, 2003), 123–24 John H. Hazelton, The Declaration of independence: its history (New York, Dodd, Mead and Company, 1906), 13 George William Frederick, His Majesty's most gracious speech to both Houses of Parliament, on Friday, October 27 [i.e. Thursday, October 26], 1775 (Philadelphia, Printed by Hall and Sellers, 1776) Jack N. Rakove, The Beginnings of National Politics: An Interpretative History of the Continental Congress (New York: Alfred A. Knopf, 1979), 89 Herbert Friedenwald, The Declaration of Independence: an interpretation and an analysis (New York, The Macmillan Company, 1904), 67 Pauline Maier, American Scripture: Making the Declaration of Independence (New York, Alfred A. Knopf, 1998), 41 Declaration of Independence Essay -- U.S. History Children’s voice shouting in parades, spinning noise-makers, giant flags of red, white, and blue waving in every corner of the street, fireworks light up the night sky, friends and family gathering around with big smile on their faces; it is not somebody’s birthday nor it is an ordinary day. It is a true festival, a country’s birthday. The Fourth of July marks the anniversary of the glorious day in 1776 when America, as a new nation declared to the world its independence from monarchs. Because of the importance of this day, thus, the Declaration of Independence can be considered as one of the most influential documents in American History. Not only that, other organizations and countries have also adopted its manner and tones for their own documents or declarations, such as â€Å"Declaration of the Rights of Man† from France or the â€Å"Declaration of Sentiments† from the Women’s Right movement. After the Congress ratified the text on July Fourth, the Declaration of Independence had been issued in several forms. It was originally published as a printed broadside that was generally distributed and read to the public. Nevertheless, although the wording was approved on the Fourth of July, most historians have concluded that â€Å"it was signed almost a month later after its adoption, not on July Fourth as is commonly believed† . The Declaration not only justified the independence of the United States of America by listing colonial complaints against King George III, but it also asserted certain and legal rights, including the right of evolution. Nonetheless, after the American Revolution, the original purpose of the text was ignored. Since then, the Declaration of Independence can only be viewed as a major statement on human rights. Yet, the ques... ...arvard University Press, 1967), 200–02 John Ferling, A Leap in the Dark: The Struggle to Create the American Republic (New York: Oxford University Press, 2003), 123–24 John H. Hazelton, The Declaration of independence: its history (New York, Dodd, Mead and Company, 1906), 13 George William Frederick, His Majesty's most gracious speech to both Houses of Parliament, on Friday, October 27 [i.e. Thursday, October 26], 1775 (Philadelphia, Printed by Hall and Sellers, 1776) Jack N. Rakove, The Beginnings of National Politics: An Interpretative History of the Continental Congress (New York: Alfred A. Knopf, 1979), 89 Herbert Friedenwald, The Declaration of Independence: an interpretation and an analysis (New York, The Macmillan Company, 1904), 67 Pauline Maier, American Scripture: Making the Declaration of Independence (New York, Alfred A. Knopf, 1998), 41

Organizational Behavior Essay -- essays research papers

Organizational Behavior Terminology and Concepts April 2, 2005 Organizational behavior encompasses a wide range of topics, such as human behavior, change, leadership, and teams. Organizational Behavior is the study and application of knowledge about how people, individuals, and groups act in organizations. It interprets people-organization relationships in terms of the whole person, group, organization, and social system. Its purpose is to build better relationships by achieving individual, organizational, and social objectives. An organization’s base rests on management’s philosophy, values, vision and goals. This in turn drives the organizational culture which is composed of the formal, informal and the social environment.   Ã‚  Ã‚  Ã‚  Ã‚  According to Donald R. Clark there are four major Models of Organizational Behavior (1998) that organizations operate out of: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Autocratic – The basis here is power with a managerial orientation of authority. The employees are oriented towards obedience and dependence on the boss. The employee need that is met is subsistence and the performance result is minimal. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Custodial - The basis of this model is economic resources with a managerial orientation of money. The employees are oriented towards security and benefits and dependence on the organization. The employee need that is met is security. The performance result is passive cooperation. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supportive – The basis here is leadership with a managerial orientation of support. The employees are oriented towards job performance and participation. The employee need that is met s status and recognition. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Collegial – The basis is partnership with a managerial orientation of teamwork. The employees are oriented towards responsible behavior and self-discipline. The employee need that is met is self-actualization. Although there are four models listed, I do not believe that any organization operates exclusively within one. My company, Caesars Entertainment, Inc. operates predominantly in the Supportive model. My position is run mainly on job performance and quality of work produced. My department also uses Collegial and Custodial (we are a gaming company after all). The culture of an organization is the personality o... ...rder to be successful. By understanding behavior, culture, diversity, communication and effectiveness, a company has a great chance of making their business work. Companies are not here to create a club with a certain culture. They are here to accomplish something; they have a core mission, a purpose. References American Heritage Dictionary of English Language, (2000). Houghton Mifflin Company, 4th Edition. Retrieved April 3, 2005 from: http://www.dictionary.com Caesars Entertainment, Inc., (2005). Corporate: About Us, Diversity. Retrieved April 3, 2005 from: http://www.caesars.com Clark, D., (March, 1998). Models of Organizational Behavior. Elements of Organizational Behavior. Retrieved April 2, 2005, from http://www.nwlink.com/~donclark/leader/.html Prasad, C. (2004). How to distinguish yourself as a culturally diverse candidate. Retrieved April 2, 2005 from: IMDiversity http://www.careerjournal.com/myc/diversity/20040429-imdiversity.html Sonnenfeld, J., (2004). Field Guide to Leadership and Supervision. What is culture?. Retrieved April 2, 2005 from http://www.mapnp.org/library/culture/culture.htm   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

My Dream Job Essay

Everyone has a dream. I too dream of a job that will make me child’s dream comes true. My grandfather and father both traditional Chinese physician. They have excellent medical skill and lofty medical ethic. In China, The doctor is called ‘angles in white’, People respect them. I used to get sick in my childhood. My father always can cure my disease by traditional Chinese medical. I think everything like a magic. I feel so amazing. I adore my father, so when I was a child, I want to be a traditional Chinese physician. And then the dream is not changed. History By learning about more knowledge, I know Traditional Chinese medicine has a history of several years. It is one of Chinese splendid cultural heritages. It is the science dealing with human physiology, pathology, diagnosis, treatment and prevention of diseases. During several thousand years it has made great contributions to the promotion of health, the proliferation and prosperity of the Chinese nation, and the enrichment and development of world medicine as well. pic] Li Shizhen, one of the famous physicians in the Chinese history. He is very important for the traditional Chinese medical’ develop. He makes people start attention it. He wrote too many books that about how to use the tradition skill to cure the sickness to save the patient. [pic] ‘Ben Cao Gang Mu’ is the most famous of traditional Chinese medical books by Li Shizhen wro te. The book consists of 52 volumes with 1,892 medicinal herbs, including over 10,000 prescriptions and 1,000 illustrations of medicinal items. It is a great contribution to the development of pharmacology both in China and all over the world. Methods of treatment †¢ Diagnose skills †¢ Chinese massage †¢ Acupuncture †¢ Chinese herbs ? Diagnose skills [pic] There is a combined use of the four diagnostic methods among herbalist doctors: observe, hear and smell, ask about background and touching After the four steps, the doctor can know patient’s illness. Then treatment was deferred pending further diagnosis. ? Chinese massage [pic] Chinese massage is known as Tui Na, uses wave-like motions to loosen joints and nourish muscles. Bring awareness back to a person’s body and making it a first step in the healing process. Stimulate the flow of Qi, blood and body fluids can be used to treat pain, stress or digestion problem. The masseur can give you an all-over massage and focus on specific areas with pain or do a treatment on the affected area. So tradition Chinese medical can use our life. Chinese massage need skilled technological and more experiences. So I should constant practice. ? Acupuncture Acupuncture is both One of the oldest forms of Chinese Medicine. It as same as massage are both important. Acupuncture involves the stimulation of anatomical points on the body with thin needled. Needles are placed at â€Å"Yin/Yang Meridian points†. Contrary to what you might think, acupuncture patients usually feel little to no pain, because acupuncture needles are hair-thin and are manipulated either by hand or electricity. [pic] ? Chinese herbs Except for use these skills, tradition Chinese physician also need know Chinese herbs purposes. Herbs are a vital part of Chinese healing. Chinese herbs have many kinds. Differentiate into many species. Each ingredient has unique characteristics. The ingredients work in harmony to help a person’s body. Herbs can help boost Qi and balance Yin/Yang. [pic] Advantage †¢ Whatever traditional Chinese physician or other doctors, they have many same effects. They like an angel who brings patients from illness to happiness and give the hope to the patients to live on. They may let these experiences personally the human which the indisposition suffers to get rid of the pain and they saved many people’s lives during their work. †¢ Traditional Chinese physician not only can help patients take away the pain, but also help people keep in good health by some traditional methods. For example: Chinese food therapy is good for our health, and it can use to our daily life, for food and drink. Certain foods and herbs are prescribed to restore balance to the body. Combining Qigong with exercise is a good choice, because it regulates the mind and breathing to promote the flow of Qi. It can make our sound in body and mind. [pic] [pic] †¢ Traditional Chinese medicine contains thousands of year people’s wisdom. It is only belong to Chinese unique culture. †¢ And Chinese herbs are from nature, without adding any chemicals. So the herbs don’t have bad effect for health. Tradition Chinese medicine is an abstract subject. It has many different skills. The effects of different, but they are the same important. So I know that if I want to be a good tradition Chinese physician, I need spend many energy and time to master different knowledge and learn how to become a good doctor. I will try do my best that make dream come true.

Altex Corporation Case Study Essay

1.Why was a risk management plan considered unnecessary? According to the contract award, contracts at that time did not require that a risk management plan be develop while according to the sponsor the risk management plan was not necessary because most of the new weapon systems requirements are established by military personnel who have no sense of reality about what it takes to develop a weapon system based on technology which does not even exist yet. According Kerzner, in the earlier days of the project management on many commercial programs, the majority of project decisions heavily favored cost and schedule. This was because we knew more about cost and scheduling than we did about the technical risks. But on the other hand it is essential that programs define and implement appropriate risk management and contingency plans to enhance program management effectiveness and provide program managers a key tool to reduce life cycle costs (Kerzner, 2009). 2.Should risk management planning be performed in the proposal stage or after the contract award assuming that it must be done? Risk management is employed throughout the program’s life cycle and should be developed early in the program from the very beginning and addressed continually throughout the program. Risk management is not a separate program function but part and parcel of the overall program planning and management process. In order to be effective, the risk management process must be recognized as a program management activity, and not something limited to the engineering function. Any program element associated with cost, schedule, and performance has a direct interface with the risk management process. This process does not change fundamentally as the program progresses, although some changes or adjustments might occur as the program progress (Kerzner, 2009). 3.Does the customer have the right to expect the contractor to perform risk analysis and develop a risk management plan if it is not called out as part of the contractual statement of work? The customer has the right to expect the contractor to perform risk analysis and develop a risk management plan as part of the project planning. An effective life cycle risk management process requires a commitment on the part of the program manager and the program office to be successful. It is essential that Project manager define and implement an appropriate risk management and contingency plans. The customers expect the contractor to be the expert who knows what needs to be done in any project and that is why he has been hired to do the jobs. Risk management will enhance program effectiveness and provide program managers a key tool to reduce life cycle costs (Kerzner, 2009). 5.How effective will the risk management plan be if developed by the project manager in seclusion? There is no way a project manager will have a risk management plan in seclusion. The reason being first, Risk management planning is the process of deciding how to approach and plan the risk management activities of the project. Secondly the process will include identifying the project charter, current polices, current roles and responsibilities, and the project management plan and, the Risk Management Plan (RMP) strategy needs to be established early in the project and will need to be continually developed throughout the project life cycle. Project risks include business and contractual relationships, cost, funding, management, political, and schedule risks. Other risks are technical, production, and support risks. These entire put together risk management plan has to be part and parcel of the project planning (Kerzner, 2009). 6.Should the customer be allowed to participate in or assist the contractor in developing a risk management plan? Risk management requires early and continual involvement of all of the program team as well as outside help as appropriate. When we are trying to identify the risk we may get our results based on survey of the project and this will involves customer fully. We have to involve the customer since in any case there is a risk then it the risk management program that will support setting realistic cost, schedule, and performance objectives and identifies areas that require special attention. If we don’t involve the customer then that may lead to the customer loosing trust on our company and at the same time we will end up delivering a low quality work (Kerzner, 2009).

Critical Thinking Essay Essay

Critical thinking includes the component skills of analyzing arguments, making inferences using inductive or deductive reasoning, judging or evaluating, and making decisions or solving problems when evaluating academic content. Background knowledge is a necessary but not a sufficient condition for enabling critical thought within a given subject. Critical thinking involves both cognitive skills and dispositions. These dispositions, which can be seen as attitudes or habits of mind, include open- and fair-mindedness, inquisitiveness, flexibility, a propensity to seek reason, a desire to be well-informed, and a respect for and willingness to entertain diverse viewpoints. There are both general- and domain-specific aspects of critical thinking. Empirical research suggests that people begin developing critical thinking competencies at a very young age. Although adults often exhibit deficient reasoning, in theory all people can be taught to think critically. Instructors are urged to provide explicit instruction in critical thinking, to teach how to transfer to new contexts, and to use cooperative or collaborative learning methods and constructivist approaches that place students at the center of the learning process. In constructing assessments of critical thinking, educators should use open-ended tasks, real-world or â€Å"authentic† problem contexts, and ill-structured problems that require students to go beyond recalling or restating previously learned information. Such tasks should have more than one defensible solution and embed adequate collateral materials to support multiple perspectives. Finally, such assessment tasks should make student reasoning visible by requiring students to provide evidence or logical arguments in support of judgments, choices, claims, or assertions. Critical thinking is an important element of all professional fields and academic disciplines when evaluating academic content. Within the framework of scientific skepticism, the process of critical thinking involves the careful acquisition and interpretation of information and use of it to reach a well-justified conclusion. The concepts and principles of critical thinking can be applied to any context or case but only by reflecting upon the nature of that application. Critical thinking forms, therefore, a system of related, and overlapping, modes of thought such as anthropological  thinking, sociological thinking, historical thinking, political thinking, psychological thinking, philosophical thinking, mathematical thinking, chemical thinking, biological thinking, ecological thinking, legal thinking, ethical thinking, musical thinking, thinking like a painter, sculptor, engineer, business person, etc. In other words, though critical thinking principles are universal, their applicat ion to disciplines requires a process of reflective contextualization. Critical thinking is considered important in the academic fields because it enables one to analyze, evaluate, explain, and restructure their thinking, thereby decreasing the risk of adopting, acting on, or thinking with, a false belief. However, even with knowledge of the methods of logical inquiry and reasoning, mistakes can happen due to a thinker’s inability to apply the methods or because of character traits such as egocentrism. Critical thinking includes identification of prejudice, bias, propaganda, self-deception, distortion, misinformation, etc. Given research in cognitive psychology, some educators believe that schools should focus on teaching their students critical thinking skills and cultivation of intellectual traits. Socratic method is defined as â€Å"a prolonged series of questions and answers which refutes a moral assertion by leading an opponent to draw a conclusion that contradicts his own viewpoint. Critical thinking skills through Socratic method taught in schools help create leaders. Instructors that promote critical thinking skills can benefit the students by increasing their confidence and creating a repeatable thought process to question and confidently approach a solution. Students also accomplish follower-ship skills that can be used to probe the leader’s foundations. Critical thinking skills through Socratic method serve to produce professionals that are self-governing. However, Socratic method for critical thinking skills can become confusing if an instructor or leader uses the method too rigidly, the student may not know what the instructor or leader wants from him. An instructor or leader may disillusion the students if he uses particular style of questioning. Instructors must reveal their reasoning behind the questions in order to guide the students in the right direction. â€Å"Socratic method can serve twenty-first-century leaders to instruct students, mentor protà ©gà ©s, motivate followers, advise other leaders, and influence peers. In conclusion, â€Å"critical thinking is the disciplined art of ensuring that you use the best  thinking you are capable of in any set of circumstances when evaluating academic content. The general goal of thinking is to figure out some situation, solve some problems, answer some questions, or resolve some issue It also is a process in which a person pursuits reliable and pertinent information about the world. Critical thinking is often described as reasonable, ruminative, trustworthy, and a well practiced form of thinking that assists people with deciding what they should believe in and what actions should be taken. A practiced critical thinker will ask good questions, collects pertinent data, categorizes common characteristics, logically reasons with the new data and then he or she will come to a trustworthy and dependable conclusion. Critical thinking makes use of many processes and procedures. Some processes include but is not limited to asking questions, making judgments, and identifying assumptions.

Cyber Bullying

ABC News reported on a survey prepared by I-SAFE. ORG. This of 1,500 students between grades 4-8 reported: 42% OR 630 of kids have been bullied while online. One in four have had it happen more than once. 35% OR 525 of kids have been threatened online. Nearly one in five had had it happen more than once. 1% OR 315 of kids have received mean or threatening e-mails or other messages. 58% OR 870 of kids admit someone has said mean or hurtful things to them online. More than four out of ten say it has happened more than once. 58% OR 870 have not told their parents or an adult about something mean or hurtful that happened to them online. THAT WAS SOME INFORMATION ON CYBER-BULLYING WITH CHILDREN, LETS REVIEW HOW CYBER-BULLYING AFFECTS ADULTS AND THE WORKPLACE. ALTHOUGH IT IS MORE COMMON, CYBER BULLYING IS NOT LIMITED TO CHILDREN.ADULT TO ADULT CYBER-BULLYING, IS IDENTIFIED BY THE SAME BEHAVIORS AS CHILDREN BUT IS REFERRED TO AS CYBER-HARASSMENT, OR CYBER STALKING BECAUSE OR THE AGE DIFFERE NCE. WITH ADULTS THE INTENT IS TO THREATEN THE VICTIMS EARNING, EMPLOYMENT, REPUTATION, OR SAFETY, AND USUALLY TAKES PLACE IN THE WORKPLACE ACCORDING TO THE DIGNITY AND WORK PARTNERSHIP GROUP. A survey of 1,072 workers by the Dignity and Work Partnership found that one in five had been bullied at work by e-mail AND believes cyber-bullying is a problem in their workplace.Cyberstalkers use posts, forums, journals and other online means to present a victim in a false and unflattering light. Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target. While motives vary, whether romantic, a business conflict of interest, or personal dislike, the target is commonly someone whose life the stalker sees or senses elements lacking in his or her own life. NOW LET ME TELL YOU SOME OF THE HARMFUL EFFECTS OF CYBER BULLYING. Research had demonstrated a number of serious consequences of cyber-bullying victimization. 4][6][7][8] For e xample, victims have lower self-esteem, increased suicidal ideation, and a variety of emotional responses, cyber-bullying back, being scared, frustrated, angry, and depressed. [6]One of the most damaging effects is that a victim begins to avoid friends and activities, often the very intention of the cyber-bully. Cyber-bullying campaigns are sometimes so damaging that victims have committed suicide. There are at least four examples in the United States where cyber-bullying has been linked to the suicide of a teenager. 6] The suicide of Megan Meier is a recent example that led to the conviction of the adult perpetrator of the attacks. Intimidation, emotional damage, suicide The reluctance youth have in telling an authority figure about instances of cyber-bullying has led to fatal outcomes. At least three children between the ages of 12 and 13 have committed suicide due to depression brought on by cyber-bullying, according to reports by USA Today and the Baltimore Examiner. Never be bu llied into silence. Never allow yourself to be made a victim. Accept no one's definition of your life, but define yourself. † Cyber Bullying Is Cyber-bullying really a problem? Bullying has been around forever but cyber bullying is different because it lets a bully remain anonymous. It is easier to bully in cyberspace than it is to bully face to face. With cyber bullying a bully can pick on people with much less risk of being caught. Bullies are natural instigators and in cyberspace bullies can enlist the participation of other students who may be unwilling to bully in the real world. Cyber bullying is any harassment that occurs in the Internet.Vicious forum posts, name calling in chat rooms, posting fake profiles on web sites, and mean or cruel email messages are all ways of cyber bullying. â€Å"Around 10 percent of all adolescents in grades 7-9 are victims of internet bullying. ‘This type of bullying can be more serious than conventional bullying. At least with conventional bullying the victim is left alone on evenings and weekends. † Many people may think that cyber-bullying isn’t a problem in life , well think again it can change a victim’s life forever by just one offensive comment about them.I will make the victim want to commit suicide, drop out of school, and suffer from self-esteem issues like depression and anxiety. We must fight for what is right, sooner the better. What cyber-bullies would do in order for them to trace their victims or look for victims is most likely where they would have easy access and that would be through the internet and through cell phones. For cell phones they are able to contact with others by texting or calling but for the internet it would have websites where most kids would join now a days such as, facebook, myspace, twitter, blogspots, and e-mail.I would say that the internet is one of the best places for cyber-bullying than through cell phones because when communicating through the internet they are able to not only associate with only their victims but with other people in the world so not only that one person that they’re bullying are seeing it many people around the world are able to see it also, which in that case would make the victims situations even worse. Above all, no matter what techniques that bullies use it is a way for them to harm others. Online bullying, called cyberbullying, happens when teens use the Internet, cell phones, or other devices to send or post text or images intended to hurt or embarrass another person. † The internet is appealing to many bullies because it makes it easier for them to be cruel and vicious to their victims when there isn’t any personal contact with them and its difficult to trace the activities that they’re doing. â€Å"Victims of internet bullying — or cyberbullying — have no refuge.Victims may be harassed continuously via SMS and websites, and the information spreads very quickly and may be difficult to remove. In addition, it is often difficult to identify the perpetrator. † Hurting others is a way to call it their comfort zone because makes them feel better about themselves and when they do encounter with problems of their own the only way to makes them feel more respected or get them back on their feet is by causing trouble through the technologies because not many of their victims are able to stand up for themselves so bullies feel more superior.For them to harm others is mostly to gain friends that they always wanted to hangout with, since peer pressure has been an issue for many students bullying others is way for them to gain more respect from others especially from their victims. What cyber-bullies didn’t realize is that it can cause a whole lot of problems for their victim that it created a great nightmare not to only to the victim but even to the victims loved ones because it makes a great destruction to ones life. Cyber bullying In these days, internet has become a vital part of our life – both in working or killing time. We may even regard this invisible site as an epitome of our society in reality. Therefore, every phenomenon that takes place in the internet somehow is a projection from out real life. While, bullying, is transformed to a phenomenon in the internet that called cyber-bullying. Why is this happened? The reason's simple – people's being more and more catty. It's because, cyber bullying hurts more deeply, and these evil wounds may keep bleeding for ever†¦ Bullying in the reality mainly hurt victims physically, while it could also hurt one's self-esteem -For example, verbal insulting†¦etc. But still, victims could have chance to escape from those beliers, and it would be more easier for adults to trace for evidence hence preventing this happen again. But cyber bullying is a touchy issue to deal with. First, cyber bully are usually sly – they could delete the evidence once the victim strike by just pressing a button on the keyboard. Then, the bully would not need to be punished because the evidence disappeared suddenly. Then the victim will certainly be kept on insulted by the bully. Where you may say you could avoid having contact with the internet, but can you? As I said, nowadays, the internet had become a vital part in our daily life, can you avoid accessing to it? And once you get to the internet, could you control your curiosity? Even you can, how about your MSN, inbox, Facebook or Myspace ? Those nasty messages can't be edited by you and, they will just be right there forever if you don't take any action. It would be read by any one including yourself. And this will turnout to become a kind of bullying in the reality. People will laught at you because of the message about you in the internet. It's only a vicious cycle. Everything will turn sour and blue if you just keep on being a silent victim. And eventually, you will terminate your life to relief your suffrage, pressure, pain, anger†¦etc. While the bully may just laughing at your death, while, who love you will burst into tears for your death. Death is absolutely not a solution for a problem! The best way to deal with bullying or cyber bullying is to stand out and face the problem positively. You may keep the evidence but not just ignoring them. Talk this issue with your parents and teachers, they will give you wise advices. If the situation's really worst, you may also seek help from the police force too. Our society won't accept the existence of any kind of bullying. Everyone would try their best to help you – you are not alone! But remember, never revenage. If you did this, you will just become another bully. Remember, anger is a poison – it eats you inside. Without your support, bullying still exist as we may have a devil mind. Let's to create a harmony society in the future together. Cyber Bullying Cyber bullying has become a result of teens committing suicide. Last fall Audrie Pott was allegedly ganged raped by three boys after she had fallen asleep do to the consumption of alcohol the three boys later, tormenting her with pictures of her engaging in a sexual form with one of these boys. Pictures were shared around school as well as texting the images and posting them online. After being tormented for two years she started developing suicidal thoughts which later led to her death. In ohio two star football players were convicted of raping a drunk 16 year old girl. They gained media through lurid text messages, cell phone pictures and videos, and social media post surrounding the sexual abuse of the girl. One of the convicted felons was found guilty disseminating a nude photo of a minor. Once something has been posted on the internet it can never be erased. Imagine these young girls that don’t remember anything that happened the night before then waking up discovering they have been sexually abused. Yea, this can be a traumatizing event leaving scars and wounds that can never be healed. Some can leave these events in the past while others would just take their lives away like Audrie Pott. How can cyber bullying be prevented? Simply having more talks with young kids regarding bullying as well as bringing guest speakers to inspire kids not to bully. Also enforcing the law on young teenagers just because they’re young that doesn’t mean they cannot take care of the mess they have created. Allard the attorney for the pott family, said his clients are pushing the â€Å"Audrie’s Law,† which would stiffen penalties for cyber bullying and strengthen laws on sexual assaults by trying adolescents as adults. Cyber Bullying vCyber bullying has become a huge problem in today’s society. There was once a day where cell phones or social networking did not exist and any problem you had with anyone was handled face to face and not behind a computer screen. If you told this to kids today they would probably be surprised. We’ve all been a victim of minor cyber bullying or bullying in general and although I haven’t experienced cyber bullying to its full potential, I’ve sat on the sidelines and watched how cruel my peers can be. About two weeks ago a fight broke out on Instagram between and friend of mine and her ex-boyfriends best friend.The breakup was bitter and his friends were trying to protect him and fight his battles. The ex-boyfriends friend commented on my friends Instagram picture and called the boys in it â€Å"doofy† not too harsh, but they came back at him ten times worse. I’ve witnessed a lot of people get bullied throughout high school and I myself have ha d some pretty cruel things said to me and I’ve said some things to people that I shouldn’t have said, but what these kids were saying to this boy was worse than any type of bullying I’ve ever witnessed.They told him that the world would be a better place without him and that he should just go hang himself. They told him to go hang out with Amanda Todd, a young teen who recently within the past few months made the news for committing suicide. They told him to that he should go kill himself to rid one more retard of the world and make the world better. Lastly, they told him to go drink bleach. I don’t even know the boys name that they bullied, yet I felt so sorry for him and felt that I had to stick up for him.Fortunately the boy did not take the advice of the cruel teenagers and he fought back until the Instagram feud was over. The problem doesn’t only exist in situations that I explained about but in many more ways where maybe the person that was b eing bullied did nothing wrong to deserve the treatment that they got. Not everyone is cyberbullied because of something they did wrong or because of a fight that they instigated. Some cases of cyber bullying had the cause of just plain jealousy. Approximately seventy-five percent of teenagers today have and are using cell phones.And the ones with cell phones send around three thousand text messages a month. With these cell phones do their parents really know what they are doing? Are they suffering from immense amounts of bullying? Or are they on the other side? The problem is that no one really knows and by the time a teenager takes their own life or starts to self harm, it’s too late because the parents had no clue. Thirty percent of children who are online whether it be Facebook or Twitter has admitted to being harassed.In the past few years, cyber bullying has gotten much more serious because not only are kids calling each other names, they’re starting to blackmail . If a young girl sends a nude picture through text message to a boy, and that picture gets in the hands of one of his friends or even another girl, the girl that sent the picture has the risk of having her picture sent around the school or even uploaded to social networking sites. Some might wonder how does a parent stop their children from sending or receiving these harsh texts.It is recommended that the parent sets a time period where the child can and cannot send or receive text messages. There is also an app that can stop sexts, and cyber bullying texts from send to a cell phone. Add your child on Facebook, follow them on Twitter. They may not like it at first but if you can prevent them from being bullied or from facing charges from cyber bullying, they will thank you in the long run. â€Å"Keep kids safe from cyberbullies – CNN. †Ã‚  Featured Articles from CNN. N. p. , n. d. Web. 6  Feb. 2013. â€Å"Keep kids safe from cyberbullies – Page 2 – CN N. †Ã‚  Featured Articles from CNN. N. p. , n. d. Web. 6  Feb. 2013. Cyber Bullying Cyber bullying has become a result of teens committing suicide. Last fall Audrie Pott was allegedly ganged raped by three boys after she had fallen asleep do to the consumption of alcohol the three boys later, tormenting her with pictures of her engaging in a sexual form with one of these boys. Pictures were shared around school as well as texting the images and posting them online. After being tormented for two years she started developing suicidal thoughts which later led to her death. In ohio two star football players were convicted of raping a drunk 16 year old girl. They gained media through lurid text messages, cell phone pictures and videos, and social media post surrounding the sexual abuse of the girl. One of the convicted felons was found guilty disseminating a nude photo of a minor. Once something has been posted on the internet it can never be erased. Imagine these young girls that don’t remember anything that happened the night before then waking up discovering they have been sexually abused. Yea, this can be a traumatizing event leaving scars and wounds that can never be healed. Some can leave these events in the past while others would just take their lives away like Audrie Pott. How can cyber bullying be prevented? Simply having more talks with young kids regarding bullying as well as bringing guest speakers to inspire kids not to bully. Also enforcing the law on young teenagers just because they’re young that doesn’t mean they cannot take care of the mess they have created. Allard the attorney for the pott family, said his clients are pushing the â€Å"Audrie’s Law,† which would stiffen penalties for cyber bullying and strengthen laws on sexual assaults by trying adolescents as adults. Cyber bullying In these days, internet has become a vital part of our life – both in working or killing time. We may even regard this invisible site as an epitome of our society in reality. Therefore, every phenomenon that takes place in the internet somehow is a projection from out real life. While, bullying, is transformed to a phenomenon in the internet that called cyber-bullying. Why is this happened? The reason's simple – people's being more and more catty. It's because, cyber bullying hurts more deeply, and these evil wounds may keep bleeding for ever†¦ Bullying in the reality mainly hurt victims physically, while it could also hurt one's self-esteem -For example, verbal insulting†¦etc. But still, victims could have chance to escape from those beliers, and it would be more easier for adults to trace for evidence hence preventing this happen again. But cyber bullying is a touchy issue to deal with. First, cyber bully are usually sly – they could delete the evidence once the victim strike by just pressing a button on the keyboard. Then, the bully would not need to be punished because the evidence disappeared suddenly. Then the victim will certainly be kept on insulted by the bully. Where you may say you could avoid having contact with the internet, but can you? As I said, nowadays, the internet had become a vital part in our daily life, can you avoid accessing to it? And once you get to the internet, could you control your curiosity? Even you can, how about your MSN, inbox, Facebook or Myspace ? Those nasty messages can't be edited by you and, they will just be right there forever if you don't take any action. It would be read by any one including yourself. And this will turnout to become a kind of bullying in the reality. People will laught at you because of the message about you in the internet. It's only a vicious cycle. Everything will turn sour and blue if you just keep on being a silent victim. And eventually, you will terminate your life to relief your suffrage, pressure, pain, anger†¦etc. While the bully may just laughing at your death, while, who love you will burst into tears for your death. Death is absolutely not a solution for a problem! The best way to deal with bullying or cyber bullying is to stand out and face the problem positively. You may keep the evidence but not just ignoring them. Talk this issue with your parents and teachers, they will give you wise advices. If the situation's really worst, you may also seek help from the police force too. Our society won't accept the existence of any kind of bullying. Everyone would try their best to help you – you are not alone! But remember, never revenage. If you did this, you will just become another bully. Remember, anger is a poison – it eats you inside. Without your support, bullying still exist as we may have a devil mind. Let's to create a harmony society in the future together. Cyber Bullying vCyber bullying has become a huge problem in today’s society. There was once a day where cell phones or social networking did not exist and any problem you had with anyone was handled face to face and not behind a computer screen. If you told this to kids today they would probably be surprised. We’ve all been a victim of minor cyber bullying or bullying in general and although I haven’t experienced cyber bullying to its full potential, I’ve sat on the sidelines and watched how cruel my peers can be. About two weeks ago a fight broke out on Instagram between and friend of mine and her ex-boyfriends best friend.The breakup was bitter and his friends were trying to protect him and fight his battles. The ex-boyfriends friend commented on my friends Instagram picture and called the boys in it â€Å"doofy† not too harsh, but they came back at him ten times worse. I’ve witnessed a lot of people get bullied throughout high school and I myself have ha d some pretty cruel things said to me and I’ve said some things to people that I shouldn’t have said, but what these kids were saying to this boy was worse than any type of bullying I’ve ever witnessed.They told him that the world would be a better place without him and that he should just go hang himself. They told him to go hang out with Amanda Todd, a young teen who recently within the past few months made the news for committing suicide. They told him to that he should go kill himself to rid one more retard of the world and make the world better. Lastly, they told him to go drink bleach. I don’t even know the boys name that they bullied, yet I felt so sorry for him and felt that I had to stick up for him.Fortunately the boy did not take the advice of the cruel teenagers and he fought back until the Instagram feud was over. The problem doesn’t only exist in situations that I explained about but in many more ways where maybe the person that was b eing bullied did nothing wrong to deserve the treatment that they got. Not everyone is cyberbullied because of something they did wrong or because of a fight that they instigated. Some cases of cyber bullying had the cause of just plain jealousy. Approximately seventy-five percent of teenagers today have and are using cell phones.And the ones with cell phones send around three thousand text messages a month. With these cell phones do their parents really know what they are doing? Are they suffering from immense amounts of bullying? Or are they on the other side? The problem is that no one really knows and by the time a teenager takes their own life or starts to self harm, it’s too late because the parents had no clue. Thirty percent of children who are online whether it be Facebook or Twitter has admitted to being harassed.In the past few years, cyber bullying has gotten much more serious because not only are kids calling each other names, they’re starting to blackmail . If a young girl sends a nude picture through text message to a boy, and that picture gets in the hands of one of his friends or even another girl, the girl that sent the picture has the risk of having her picture sent around the school or even uploaded to social networking sites. Some might wonder how does a parent stop their children from sending or receiving these harsh texts.It is recommended that the parent sets a time period where the child can and cannot send or receive text messages. There is also an app that can stop sexts, and cyber bullying texts from send to a cell phone. Add your child on Facebook, follow them on Twitter. They may not like it at first but if you can prevent them from being bullied or from facing charges from cyber bullying, they will thank you in the long run. â€Å"Keep kids safe from cyberbullies – CNN. †Ã‚  Featured Articles from CNN. N. p. , n. d. Web. 6  Feb. 2013. â€Å"Keep kids safe from cyberbullies – Page 2 – CN N. †Ã‚  Featured Articles from CNN. N. p. , n. d. Web. 6  Feb. 2013.